India’s Rural Water and Sanitation Revolution: A Look into SBM-G and JJM Progress

Published by PIB | August 7, 2025 | Ministry of Jal Shakti

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🌱 Introduction

India is making remarkable strides in providing safe water supply and sanitation to rural households through flagship schemes like Swachh Bharat Mission – Grameen (SBM-G) Phase II and Jal Jeevan Mission (JJM). The focus remains on:

• ODF+ Model Villages
• Drainage & Greywater Management
• Safe Household Tap Connections (targeting 55 lpcd)

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🚿 Drainage & Greywater Management Highlights (SBM-G Phase II)

• Coverage: 86.43% of villages (5,07,394 of 5,87,045) now have some form of drainage system.
• Greywater Treatment Methods: Use of soak pits, DEWATS, kitchen gardens, Phytorid systems, etc.
• System Promotion: Encourages closed drains and small-bore wastewater disposal systems.
• Achievements:
  • 4.73 lakh villages achieved ODF+ (Model) status, with 3.29 lakh verified.

Top States (Drainage Coverage Percentage):

• Tripura (99.61%)
• Uttar Pradesh (97.99%)
• Telangana (95.96%)
• Tamil Nadu (94.64%)
• Rajasthan (94.60%)

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💧 Jal Jeevan Mission (JJM) Progress

• Launched: August 2019
• Goal: Provide functional tap water connections to every rural household
• Target: 55 litres per capita/day of potable water, BIS 10500 compliant

Central Fund Utilization (2020–2025)

Table

Scheme	Allocated (₹ Cr)	Released (₹ Cr)	Utilized (₹ Cr)
SBM-G	₹ 42,884.07	₹ 18,072.14	₹ 29,869.85
JJM	₹ 308,996.07	₹ 198,095.16	₹ 230,671.98

High Utilization States:

• Uttar Pradesh
• Assam
• Madhya Pradesh
• Rajasthan
• West Bengal

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🧩 Sector Analysis: Rural Water & Waste Management

The sector is driven by:

• Digital Monitoring Platforms under JJM
• On-site Wastewater Treatment Technologies
• Large-scale EPC Infrastructure Development in rural zones
• Focus on Sustainability & decentralized systems

Key Growth Drivers:

• Budget support via JJM & SBM-G
• State-level tenders for EPC contractors
• Backward linkage demand for pipes, meters, pumps, filters, and STPs

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👀 Companies to Watch

Table

Company Name	Segment	Opportunity Area
EMS Limited	Wastewater EPC & O&M	Active in SBM-G & JJM projects, O&M + infrastructure contracts
VA Tech Wabag	Decentralized Wastewater Tech	DEWATS, STPs, rural water management
L&T	EPC (Water & Infrastructure)	Rural water infrastructure under JJM
Ion Exchange	Water Treatment Chemicals	Supplies chemical solutions for rural water plants
Kirloskar Bros	Pumps & Flow Systems	Village-level water distribution demand
Jain Irrigation	Agricultural Water Tech	Greywater & micro-irrigation integration
Supreme Industry	Pipes and Fittings	Massive pipeline project requirements

Note: EMS Limited is emerging as a strategic player with a strong presence in Tier 2/3 cities and rural contracts, especially in sanitation and water management.

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🔭 Long-Term Vision

By FY26:

• Achieve 100% ODF+ (Model) villages
• Ensure sustainable water and waste management in all rural homes
• Develop an integrated ecosystem combining infrastructure and operations & maintenance (O&M) services

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💼 Investor Takeaway

The ongoing momentum under JJM and SBM-G Phase II provides long-term opportunities in:

• Rural Infrastructure
• Wastewater Management
• Water Filtration
• Plumbing & Engineering Services

Stocks like EMS Limited, VA Tech Wabag, and Ion Exchange are well-positioned to benefit from India’s rural transformation story.

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⚠️ Disclaimer

This blog is for educational and informational purposes only. It does not constitute financial or investment advice before making any investment decisions.